Overview
Posting at the right time and following platform best practices is one of the easiest ways to improve consistency, avoid publishing issues, and get better reach from your content.
With Reap, you can connect your social accounts, prepare clips, and schedule content ahead of time from one place. To get the best results, it helps to follow a few timing and posting guidelines before you publish.
Timing Is Everything
Posting when your audience is online gives your content a better chance of getting early engagement.
As a general rule, strong posting windows are usually:
- Morning
- Lunch time
- Evening
These are common periods when users are more active across short-form platforms. The exact best time depends on your audience, location, and platform, so it is a good idea to test a few time slots and stay consistent with the ones that perform best.
Recommended Posting Limits By Platform
| Platform | Recommended daily posting volume | Recommended rate limit | Caption or content limits |
|---|
| TikTok | 5-10 videos per day | 1 video every 20-30 minutes | Captions up to 2,200 characters |
| Instagram Reels | 3-7 videos per day | 1 video every 20-30 minutes | Captions up to 2,200 characters |
| YouTube Shorts | 2-5 videos per day | 1 video every 30 minutes | Titles up to 100 characters and descriptions up to 5,000 characters |
| LinkedIn | 1-3 videos per day | 1 video every 2-3 hours | Captions up to 3,000 characters |
These posting ranges are recommended best practices, not guaranteed platform allowances.
General Best Practices
- Start with lower posting volume on new or inactive accounts.
- Avoid scheduling too many posts too close together.
- Keep captions platform-appropriate and within the supported character limits.
- Reconnect social accounts if publishing permissions expire.
- Export important clips before the scheduled posting time whenever possible.
Important Note
If a scheduled clip has not finished exporting before the scheduled time, the post may fail.
Before You Post From Reap
Before scheduling or publishing through Reap, make sure:
- Your social account is connected.
- Your clip is ready for publishing.
- Your caption fits the platform.
- Your scheduled time gives enough room for export if the clip has not been exported yet.
You can connect social accounts from Settings > Connect Socials and schedule or publish directly from the Calendar or from a project.
If a clip has not been exported yet, Reap can still schedule it, but the export must finish before the scheduled posting time. Reap currently uses a built-in buffer for scheduled unexported clips to help them process in time.
