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For AI agents: a documentation index is at /llms.txt. Every page is also available as markdown, just append .md to the URL.

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Overview

Posting at the right time and following platform best practices is one of the easiest ways to improve consistency, avoid publishing issues, and get better reach from your content. With Reap, you can connect your social accounts, prepare clips, and schedule content ahead of time from one place. To get the best results, it helps to follow a few timing and posting guidelines before you publish.

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Timing Is Everything

Posting when your audience is online gives your content a better chance of getting early engagement. As a general rule, strong posting windows are usually:
  • Morning
  • Lunch time
  • Evening
These are common periods when users are more active across short-form platforms. The exact best time depends on your audience, location, and platform, so it is a good idea to test a few time slots and stay consistent with the ones that perform best.
These posting ranges are recommended best practices, not guaranteed platform allowances.
Platform-side rules, account health, permissions, and media validation can still affect whether a post succeeds.

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General Best Practices

  • Start with lower posting volume on new or inactive accounts.
  • Avoid scheduling too many posts too close together.
  • Keep captions platform-appropriate and within the supported character limits.
  • Reconnect social accounts if publishing permissions expire.
  • Export important clips before the scheduled posting time whenever possible.

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Important Note

If a scheduled clip has not finished exporting before the scheduled time, the post may fail.

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Before You Post From Reap

Before scheduling or publishing through Reap, make sure:
  • Your social account is connected.
  • Your clip is ready for publishing.
  • Your caption fits the platform.
  • Your scheduled time gives enough room for export if the clip has not been exported yet.
You can connect social accounts from Settings > Connect Socials and schedule or publish directly from the Calendar or from a project. If a clip has not been exported yet, Reap can still schedule it, but the export must finish before the scheduled posting time. Reap currently uses a built-in buffer for scheduled unexported clips to help them process in time.